FREEDOM THROUGH WILLPOWER

HUMIT is an independent street fashion brand founded in 2020.
The spirit of freedom and willpower is a key concept of the brand.
The brand name comes from the name of a designer and founder ‘HIDEUMI TANIGAWA.
HUMIT has been mainly inspired by Amarican culture ,such as music, fashions and arts.
HUMIT is trying to prove itself that every soul can be a star through one’s willpower.

FREEDOM THROUGH WILLPOWER

HUMIT is an independent street fashion brand founded in 2020.
The spirit of freedom and willpower is a key concept of the brand.
The brand name comes from the name of a designer and founder ‘HIDEUMI TANIGAWA.
HUMIT has been mainly inspired by Amarican culture ,such as music, fashions and arts.
HUMIT is trying to prove itself that every soul can be a star through one’s willpower.

FREEDOM THROUGH WILLPOWER

HUMIT is an independent street fashion brand founded in 2020.
The spirit of freedom and willpower is a key concept of the brand.
The brand name comes from the name of a designer and founder ‘HIDEUMI TANIGAWA.
HUMIT has been mainly inspired by Amarican culture ,such as music, fashions and arts.
HUMIT is trying to prove itself that every soul can be a star through one’s willpower.

CONCEPT

HUMITのシンボルマーク
「Broken star(不完全な星)」は意思と自由を象徴。

不完全でも、己の意思次第で輝ける、そんな意味が込められている。

HIPHOPのマインド、音楽、ストリートカルチャーにインスパイアされたデザインを追求。

Concept

PRODUCTS

デザイナーのこだわりや遊び心が感じられるプロダクトを提案。
各アイテムでデザイナー自身が手を施すことによって、オリジナルなモノづくりを実現する。

CHECK PRODUCTS

Products